ITV Loose Women star cuts segment short after making 'rude' remark live on air

Loose Women star Kaye Adams cut a segment short after making a "rude" remark live on Thursday's (July 24) show.

In the latest instalment of the hit ITV programme, Kaye was joined by Coleen Nolan, Judi Love, and Nadia Sawalha to discuss the day's hot topics from Britain and beyond.

The conversation soon veered towards their preferred bedtime attire as nightdresses have recently stormed the fashion scene.

Coleen walked out in a flowing blue nightie, confessing she'd likely lounge in it at home due to its "comfy" nature.

"But I'd take it off before I got into bed," Coleen clarified, revealing herself as a "naked sleeper", reports Belfast Live.

Nadia chimed in: "Most of my life, I wore a bra to bed every single night, and when Mark [Adderley, her husband] first met me, the first time we got together, he said to me, 'I've never met a woman who gets dressed to go to bed'."

She divulged her penchant for wearing scarves to bed, which has become an amusing anecdote within her household.

"That's such a running joke about our first night together and I had a scarf wrapped around my neck about three times," she recounted.

"I think I'm quite shy... It's a protection thing, it's just weird but I can't ever sleep naked... But in the last five years, I've taken my bra off and wear a nightie."

As Nadia delved deeper into her tale, Kaye seized the moment to circle back to the scarf topic, before making a remark that took the studio audience by surprise.

"I'm sorry, I just can't get over the scarf. Did you have a muff?" she inquired, to which Nadia humorously responded: "Well, I used to. The good old days."

Judi and Coleen burst into laughter, prompting Kaye to swiftly transition to the competition segment.

Yet, the show's audience was less than amused, with many expressing their discontent on X (formerly Twitter).

"Kaye said to Nadia, 'Have you got a muff?' Did I just hear that?" one viewer questioned, while another remarked: "If a man had said that on tv at lunchtime?! Never usually watch and now switched off."

A third said: "Can't believe Kaye's just asked that on Loose Women, what's happening?"

Loose Women airs weekdays on ITV1 and ITVX at 12.30pm